Account Executive II

Date:  Sep 7, 2023

Dallas, TX, US, 75240

Req ID: 168271 


This executive will support : Randall’s, Albertson’s and Tom Thumb


General Purpose

Responsible for identifying opportunities within Large Retail customers or channels. Territories typically are expanded beyond a local base to include more than one Distribution Center and sometimes Market Units.
Maximize profitable sales opportunities by thoroughly understanding the complexities of the customer or channel's business and building enduring relationships based on trust and integrity with that customer's senior management team.

Duties and Responsibilities

  • Develop and successfully sell customer plans that include multi-year complex contracts, annual CMA's, strategic and tactical pricing plans and promotional plans that align with and support the customer's and the Coca-Cola systems business objectives and strategies.
  • Develops a customized multi -year business plan/ contract, addressing the critical needs of the customer or channel while delivering Coke system budgeted profit and volume 
  • Collaboratively develop with customer a strategic plan (price/package) that generates desired results for both the customer and Coke system 
  • Conduct post promotional analysis measuring the success levels of promotions making any necessary changes 
  • Communicate weekly with sales management discussing promotional plans, account opportunities and establishing revenue, profit and volume goals 
  • Sell-in and implement promotional strategies for the introduction of new brands and packages 
  • Attend trade shows and host customer events that help align ourselves better with the customer 
  • Work with other bottler ownership groups as required based on territory and customer 
  • Work with Category Management to gain key market and customer insights
  • Spend time in the market with local sales teams and customers to maximize execution and collaboration.


  • Bachelor's degree or equivalent experience with a high school diploma required 
  • Bachelor's degree preferred 
  • 3-5 years in consumer goods industry 
  • Minimum of 2 years in sales/marketing and major account management 
  • Experience working with Neilsen and other syndicated data 
  • Experience in developing successful annual business plans and price/package for retail customers 
  • Strong analytical, verbal and written communications skills are a must 
  • Above average computer skills 
  • Two years in the Coca-Cola system preferred
  • Working knowledge of CTM/CMA/channel pricing systems preferred 
  • Experience using UFP and KAEPs preferred

Coca-Cola Southwest Beverages LLC is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

Nearest Major Market: Dallas
Nearest Secondary Market: Fort Worth