Market Development Manager

About Liberty

At Liberty Coca-Cola, we strive to make our workforce as inclusive and diverse as the communities we serve.  Our associates are our #1 asset, and we are committed to investing in our people, maintaining the highest safety standards, and creating a culture of growth and innovation.  We offer competitive compensation and benefit packages to full-time, regular associates, including: Medical, Dental, Vision, Prescription drug plans, 401K with company contributions, paid vacation, company paid holidays, and more.  Discover what it means to be energized by a multitude of possibilities and a dynamic team. Join us here at Liberty Coca-Cola Beverages LLC.

Summary

The Market Development Manager handles Alternate Route to Market (ARTM) management & customer execution. The MDM should have leadership skills, wholesale experience, problem-solving orientation, customer focus, good numeracy skills, decision-making, and computer knowledge.

Responsibilities

• Responsible for volume and revenue growth in selected ARTM customers and influence the customer delivered by the Reseller.
• Achieve quarterly sales target in volume, revenue, and gross profit.
• Work closely with Reseller ARTM customers on agreed upon execution plans in market.
• Develop and leverage relationships with partner distributors to facilitate account growth through in person presence on a weekly basis and joining in their weekly sales meetings to present our marketing initiatives and top priorities to their sales force.  
• Support call coverage on ARTM customers.  Execute the sales call frequency.
• Implement training, coaching, and development programs for the partner distributor’s sales team to ensure our PICOS and COOLER Purity guidelines are met.
• Determine segmentation approach for customers in market.
• Monitor outlet performance to comply with CMA program and track their purchasing patterns ensuring they are growing our priority brands.
• Grow SOVI in all targeted white truck customers.
• Manage a promotion budget to support SOVI targets.
• Work closely with the internal white truck management team.
• Have Quarterly Business Review meetings with CMA customers.
• Support digital capability expansion projects.

Qualifications

• High School or GED (General Education Diploma) required
• Bachelor's degree preferred.
• 1+ year of work experience
• 1+ years previous sales experience with consumer-packaged goods (CPG) preferred
• Beverage industry and indirect sales experiences preferred
• Ability to multitask handling multiple customer accounts
• Strong attention to detail and follow-up skills.
• Excellent planning, organization, negotiation, and communication / presentation skills.
• Financial savvy, analytical profile, and computer proficiency
• Schedule: this position requires flexibility early morning, weekend and/or evening work
• Must have a valid driver’s license with a clean driving record with no major violations over the last three years
• Must have a personal vehicle for use during working hours with a proper vehicle insurance.
• Lifting of 50+ pounds, bending, reaching, kneeling and light merchandising

Additional Information

Liberty Coca-Cola Beverages LLC is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.