Share this Job

Senior Manager, Channel Strategy

Date: 19-May-2023

Location: Toronto, ON, CA, M5A 1L1

Company: CONA Services

Employee Type -  Regular Employee FT  Salaried


About This Opportunity

In this exciting new role you will lead a number of strategic high-profile projects. You will lead the overall direction for channel strategy and package architecture across high-growth channels including E-Commerce (ie. Amazon), Club Channel (ie. Costco), and Dollar channel (ie. Dollarama).


•    Building on our North American channel strategy, create bottler sub-channel strategy for high-growth channels including E-Commerce, Club and Dollar channels.  
     -    Determine headroom and key levers for each channel across categories.
     -    Clarify role across occasion, brand, price, and package. 
     -    Define market position of each channel for the Bottler.
     -    Create 3-5 year roadmap and guidance for the channels.

•    Contribute to the annual planning process for identified channels: share insights, identify market opportunities and challenges, and provide direction on how to drive channel growth.


•    5-7 years of commercial, sales, or marketing experience 
•    Demonstrated experience leading cross-functional teams
•    Strategic & analytical thinking; demonstrated thought-leadership
•    Ability to draw insights and develop strategies grounded in facts
•    Intermediate to advanced excel skills
•    Demonstrated ability to navigate complex organizational structures
•    Demonstrated ability to communicate with and deliver presentations to stakeholders at all levels of the organization 
•    Experience with E-Commerce, Club, Dollar channels is an asset
•    Relevant Master’s degree is an asset

About Us

Proudly Canadian and Independently Owned, we are Coke Canada Bottling!


Coke Canada Bottling is Canada's premier bottling company. We are an independently owned business encompassing over 5,800 associates, more than 50 sales and distribution centres, and five production facilities nationwide.


We have a 120-year heritage of manufacturing, marketing, selling, and distributing the major branded ready-to-drink products Canadians love. We pride ourselves on building diverse and sustainable relationships with our customers, consumers, stakeholders, and communities through our shared values: lead with an entrepreneurial mindset, collaboration, integrity, accountability, quality and safety.


Our brands include: Coca-Cola®, Diet Coke®, Coca-Cola® Zero Sugar, Coca-Cola Life™, Sprite®, Fanta®, Barq's®, NESTEA®, POWERADE®, Minute Maid®, DASANI® and vitaminwater®; and our partner brands: Canada Dry®, Monster Energy®, and A&W®.


All offers of employment at Coca-Cola Canada Bottling Limited (“Coke Canada”) are conditional upon a successful background clearance obtained through our contracted third-party vendor. The standard clearance requirements depend on the position and may include some or all of the following: criminal clearance, employment verification, education verification, and driver’s abstract review. Please advise the Talent Acquisition team if you have any questions or concerns in regard to any of the foregoing once you are contacted for further consideration.


Coke Canada Bottling is committed to creating a diverse and inclusive workforce with several programs, policies and resources in place to support our people. For individuals requiring accommodations or support throughout the recruitment process please contact our Talent Acquisition Services team by calling 1-844-383-2653 or email

For more information about Coke Canada Bottling, please visit