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Director, Sales - Food Sales on Premise

Date: 27-May-2023

Location: Toronto, ON, CA, M5A 1L1

Company: CONA Services

Facility Location- Toronto  

Work Location -   

Posting Locations - Toronto

Department - Sales, FSOP Central & 24/7

Job Function - Sales and Marketing

Employee Type -  Regular Employee FT  Salaried

Shift/Hours –  

About Us

Proudly Canadian and Independently Owned, we are Coke Canada!  
Coca-Cola Canada Bottling Limited is Canada’s premier bottling company. We are an independently owned business encompassing over 5,800 associates, more than 50 sales and distribution centres, and 5 production facilities nationwide.  
We have a 120-year heritage of manufacturing, marketing, selling, and distributing the major branded ready-to-drink products Canadians love.  
Our brands include: Coca-Cola®, Diet Coke®, Coca-Cola® Zero Sugar, Sprite®, Fanta®, Barq’s®, NESTEA®, POWERADE®, Minute Maid®, DASANI® and Vitaminwater®; and our partner brands: Canada Dry®, Monster Energy®, and A&W®.  
About our People 
We are committed to doing our best every day and our core values define and reflect how we work:  
•    Safety First  
•    Integrity  
•    Accountability  
•    Quality  
•    Entrepreneurial  

About This Opportunity

This position plays an integral part of the Coke Canada Bottling Customer Team and aligns with our  journey to be the leading beverage partner in Canada. Reporting to the Sr. Director, National Sales, the Director, Sales will lead the National Foodservice on Premises (NFSOP) team to ensure we have excellent leadership and experience motivating the teams to exceed customer expectations, drive profitable innovation, and channel expansion. In addition, the respective Director is responsible for the development and execution of strategic sales plans and providing leadership to a team of Account Executives. 


•    Establish & implement long term strategic vision for each customer to ensure maximum volume, profit, and value-added growth.
•    Build short- and long-term plans to realize full potential of partnership for the Coca-Cola Canada System by fully understanding each customer’s business needs, issues, and opportunities. 
•    Collaborate with cross functional team to develop comprehensive customer plans.
•    Collaborate with senior level buyers to build relationships and develop mutual strategic plans that grow the business. 
•    Provide thought leadership in identifying incremental volume and growth opportunities and drive associated plans within the team.
•    Develop and tailor strategies to local markets and competitive conditions, leveraging customer and consumer insights including utilization of category planning resources.
•    Influence management and operations partners to ensure consensus and that actionable plans are developed and executed in a collaborative manner.
•    Champion continuous improvement by identifying and resolving opportunities for long term sustainable/profitable growth.
•    Provide leadership and direction to the team and develop a strong talent pipeline. 
•    Allocate resources in a manner to maximize returns across the country.


•    10+ years related sales experience.
•    5+ years of leadership experience in managing sales teams.
•    University degree or college diploma required - Marketing, Business Administration, or related field. 
•    Proven expertise in developing vision, mobilizing resources, and executing to plan.
•    Collaborative mindset with excellent communication skills.
•    Experience with relationship management of senior executives.
•    Problem solver with strong project management skills from idea to execution.
•    Performance driven with ability to meet deadlines.
•    Strong influencing and persuasion skills.
•    Strong operational, commercial, and financial management experience to prioritize and allocate resources effectively.
•    Engaging leader, role model and experience developing a team.


All offers of employment at Coca-Cola Canada Bottling Limited (“Coke Canada”) are conditional upon a successful background clearance obtained through our contracted third-party vendor. The standard clearance requirements depend on the position and may include some or all the following: criminal clearance, employment verification, education verification and driver’s abstract review. Please advise the Talent Acquisition team if you have any questions or concerns regarding this once you are contacted for further consideration. 

Coke Canada is committed to creating a diverse and inclusive workforce with several programs, policies and resources in place to support our people. 

For individuals with disabilities, should you require accommodations or support throughout the recruitment process please contact our Talent Acquisition Services team by calling 1-844-383-2653 or email .

For more information about Coke Canada Bottling, please visit

For more information about Coke Canada Bottling, please visit