Manager, Shopper Marketing

About This Opportunity

The Shopper Marketing Manager will manage, customize, and execute growth strategies as well as beverages solutions in partnership with a retail portfolio of customers (eg. Metro, Sobeys/IGA), based in Canada to drive volume, share growth, value, grow beverage incidence, and profitability across Canada outlets.

This role will have to manage relationships with the brand team, partners, sales, customer contacts, regional and local assets, and other internal and external constituents to support customer programming throughout the year as well as retail channel and digital execution responsibilities.
 

Responsibilities

• Participate in the long-term and short-term planning and development of our retail strategy, consumer missions and marketing plans based on fact-based consumer insights.
• Develop and implements insight driven occasion based strategies and partnership marketing programs that are tailored to meet the needs of both Coca-Cola and our trade partners.
• Collaborate with multiple internal and external stakeholder stakeholders (including Brand & Category Commercialization teams) to play a key role in the development of insight driven marketing programs, targeting our consumer, and meeting our customers’ strategies.
• Manage marketing spend in accordance with program budgets; ensures productivity strong return on investment of all marketing activities; priority setting and execution.
• Plan, develop and execute channel and customer promotions/programs that leverage brand idea/thinking and consumer insights to drive increased consumer preference and customer activity.
• Provide customer business and value opportunity assessments.
• Serve as marketing generalist, stewarding consumer insights, industry trends, innovation, consumer initiatives and media leadership with defined customer portfolio.
• Execute consumer and customer programs tied to Coca-Cola properties (e.g., Olympics, World Cup, etc.) to fulfill brand and business objectives.
• Prepare reports / presentations of research results by efficiently communicating critical learnings, consumer insights and conclusions to provide actionable recommendations.
• Develop marketing materials (e.g., POS, sell-in materials, implementation manual, digital and social etc.) to communicate promotions effectively.
• Write creative briefs that clearly articulate communication objectives and success criteria to inform and direct agency work and creative development.
   

Qualifications

Education/Experience

• Bachelor's degree or the equivalent combination of education and experience.
• 3+ Years experience in Shopper marketing, preferably in fast-moving consumer packaged goods (FMCPG) industry or agency

Skills

• Must be bilingual and able to communicate written and verbally in English and French fluently.
• Ability to recognize, understand, and interpret shopper behavior, brand strategies, channel and customer needs while turning this knowledge into concise actions and results.
• Priority Setting: proven track record for managing competing priorities and delivering sustainable results; leveraging insights to focus on the most important areas of opportunity.
• Decision Making: propensity for creative problem-solving and opportunity identification; leverages shopper insights to drive decision making.
• Strategic Thinking: aptitude for forward-looking vision and anticipation of future needs; ability to use strategic thinking skills and to integrate brand and shopper strategies into effective retail marketing programs.
• Collaborative: collaborating with brand/category teams and other key internal/external stakeholders; effective in influencing a wide variety of stakeholders
• Strong Communication Skills: effectively communicates and builds relationships at all organizational levels.
• Demonstrated personal leadership skills and influencing ability.
• Proven working experience in digital marketing, particularly within the industry.
• Experience in POS development an asset (including knowledge of POS production processes, not limited to briefing, creative review, and production management) and digital marketing to integrate programs holistically in to the on and offline ecosystem of our retail partners
• Intermediate to Advanced MS PowerPoint, Word and Excel skills required.
• French Translation: Assist the team in French translation of English materials as required.