Sales Execution Lead

Date: 31 Aug 2023

Location: Granby, QC, CA, J2J 1E2

Company: CONA Services

Work Location -   

Posting Locations - Granby; Magog; Sherbrooke


About This Opportunity

The Sales Execution Lead (SEL) directly leads the Coke Canada's Sales Execution team within the assigned area. This role is responsible for translating strategic priorities into operational execution in Coke Canada's customers' stores.  Customers will mostly be comprised of national and local grocery chains and mass merchandisers.
Through the Sales Execution team, the SEL is responsible for ensuring our customers are always “in-stock” on shelves, displays and in coolers across the Coke Canada portfolio of beverages in order to capture maximum sales and ensure our products are executed to the company's standards.
We strive to be our customers most valued supplier by delivering superior customer service and provide a point of difference from our competition. We deliver all of the above while achieving all of our budget targets.


  • Staff, train, evaluate and develop a team of full time and part time Sales Execution Associates (SEA).
  • Establish partnership with customers, ensuring needs are met.  Promptly respond to customer queries and issues.
  • Negotiate and optimize customer service levels based on company guidelines
  • Visit customers' stores to monitor adherence to execution standards and ensure customer satisfaction.
  • Schedule team members to meet the demands of the business, flexing labour to match volume.
  • Manage team within labour and operating budget.
  • Collaborate daily with internal Sales and Customer Operations partners to ensure alignment on all initiatives.


  • Bachelor's degree, in Business or related background preferred with
  • 1-3 years progressive Sales experience 
  • Previous progressive responsibility with account management at a consumer goods organization
  • Complex selling knowledge with proven ability to create and sell-in customer specific promotional programs and key initiatives
  • Proven ability to manage needs and concerns of multiple stakeholders across various business systems.
  • Proficient experience with computer application such as SAP, Excel, Powerpoint etc. 
  • Strong business acumen, including an understanding of budgets and operating costs 
  • Customer focused with proven relationship building strengths and solid experience developing workforce plans based on business goals 
  • Comfort and ability to thrive in a high-change, fasted paced environment 
  • Proven collaboration skills with the ability to gain consensus through personal influence 
  • Demonstrated ability to invite diverse perspectives, promote an inclusive work environment and support workforce diversity 
  • Accomplished team-builder, skilled at inspiring, motivating and developing people 
  • Ability to operate a manual/powered pallet jack or lift product.
  • Valid driver's license and driving record within MVR policy guidelines
  • Ability to lift 50 lbs- physical demands while working with the team in field

About Us

Proudly Canadian and Independently Owned, we are Coke Canada Bottling!


Coke Canada Bottling is Canada's premier bottling company. We are an independently owned business encompassing over 5,800 associates, more than 50 sales and distribution centres, and five production facilities nationwide.


We have a 120-year heritage of manufacturing, marketing, selling, and distributing the major branded ready-to-drink products Canadians love.


We pride ourselves on building diverse and sustainable relationships with our customers, consumers, stakeholders, and communities through our shared values: lead with an entrepreneurial mindset, collaboration, integrity, accountability, quality and safety.


Our brands include: Coca-Cola®, Diet Coke®, Coca-Cola® Zero Sugar, Coca-Cola Life™, Sprite®, Fanta®, Barq's®, NESTEA®, POWERADE®, Minute Maid®, DASANI® and vitaminwater®; and our partner brands: Canada Dry®, Monster Energy®, and A&W®.


All offers of employment at Coca-Cola Canada Bottling Limited (“Coke Canada Bottling”) are conditional upon a successful background clearance obtained through our contracted third-party vendor. The standard clearance requirements depend on the position and may include some or all of the following: criminal clearance, employment verification, education verification and drivers abstract review. Please advise the Talent Acquisition team if you have any questions or concerns in regards to this once you are contacted for further consideration.


Coke Canada Bottling is committed to creating a diverse and inclusive workforce with several programs, policies and resources in place to support our people. For individuals requiring accommodations or support throughout the recruitment process please contact our Talent Acquisition Services team by calling 1-844-383-2653 or email

For more information about Coke Canada Bottling, please visit