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Account Executive

Date: 26-May-2023

Location: Brampton, ON, CA

Company: CONA Services

Facility Location- Brampton  


About Us


Proudly Canadian and Independently Owned, we are Coke Canada Bottling!


Coke Canada Bottling is Canada's premier bottling company. We are an independently owned business encompassing over 5,800 associates, more than 50 sales and distribution centres, and five production facilities nationwide. 


We have a 120-year heritage of manufacturing, marketing, selling, and distributing the major branded ready-to-drink products Canadians love.


We pride ourselves on building diverse and sustainable relationships with our customers, consumers, stakeholders, and communities through our shared values: lead with an entrepreneurial mindset, collaboration, integrity, accountability, quality and safety. 


Our brands include: Coca-Cola®, Diet Coke®, Coca-Cola® Zero Sugar, Sprite®, Fanta®, Barq's®, NESTEA®, POWERADE®, Minute Maid®, DASANI® and vitaminwater®; and our partner brands: Canada Dry®, Monster Energy® and A&W®.

About This Opportunity

Responsible for the development of direct sales strategies aimed at achieving and/or exceeding the predetermined sales objectives to support the growth of the company's business; sells products and services to a select group of large national accounts. Individual contributor with comprehensive knowledge of the foodservice industry, customer management (national & regional in scope), revenue growth, P&L/financial acumen, contract negotiations and customer marketing; ability to execute highly complex or specialized projects. 

Work with integrated account team to manage key aspects of the business relationship with multiple customers. Develop and implement Annual Business Plans which support business objectives. Act as a system-wide expert on strategy, business systems, and operating philosophy of assigned customer(s). Ensure flawless execution of programs throughout the system. 


Must be bilingual in English and Mandarin as the incumbent will be overseeing Mandarin speaking customers based out of Central OU.



•    Develops Annual Business Plan with customer, Company, Bottler and system input that outline key strategies and initiatives for Coca-Cola growth within customer's management and Bottler system 
•    Ensures business plan and marketing activities are developed to deliver volume, revenue, profit, and customer satisfaction commitments made to all stakeholders during business acquisition and/or stewardship planning 
•    Grows level of customer satisfaction, maintains win/win business relationship, and ensures effective communication with all key buying influences
•    Manages communication with Company, Bottler system and customer field network to ensure constant application of strategies as outlined in the Annual Business Plan and flawless execution of programs 
•    Aligns system resources to implement marketing and operational programs according to plan, schedule, and budget 
•    Lead Multi-cultural strategy and marketing plans, coordinating with various departments and executing from concept to implementation. 
•    Acts as a system-wide customer expert to ensure that the Coca-Cola system understands customer(s) objectives, strategies, positioning, and needs and that Company programs are consistent with their needs specifically in New Canadian emerging Markets
•    Coach and develop the team of direct reports while ensuring a culture of learning and development exists throughout the selling organization
•    Responsible for problem solving operational or exceptional issues with customers or bottlers 
•    Responsible for forecasting and managing to individual budgets  
•    Responsible for identifying opportunities within large chain customers or channels. Territories typically are expanded beyond a local base to include more than one Coca-Cola Refreshment (CCR) Business Units, as well as other Coca-Cola bottling ownership groups; 
•    Maximize profitable sales opportunities by thoroughly understanding the complexities of the channel or customer's business and building enduring relationships based on trust and integrity with that customer's senior management team; 
•    Develop and successfully sell customer plans that include annual CMA's, strategic and tactical pricing plans and promotional plans that align with and support the customer's and the Coca-Cola systems business objectives and strategies; Develops a customized business plan
•    addressing the critical needs of the customer or channel while delivering Coke system budgeted profit and volume; 
•    Collaboratively develop with customer a strategic plan (price/package) that generates desired results for both the customer and Coke system; 
•    Conduct post promotional analysis measuring the success levels of promotions making any necessary changes; 
•    Communicate weekly with sales management discussing promotional plans, display commitments and establishing volume goals; 
•    Sell-in and implement promotional strategies for the introduction of new brands and packages; 
•    Attend trade shows and host customer events that help align ourselves better with the customer; 
•    Work with other bottler ownership groups as required based on territory and customer; and 
•    Work with Category Management to gain key market and customer insights.


•    Fluent in English & Mandarin (Cantonese encouraged)
•    Ability to lead a Sales team, executing sales priorities and initiatives.    
•    Bachelor's degree or equivalent experience with a major in Business or Finance would be considered an asset; 
•    Prior experience in a Cost-Per-Good organization required
•    Minimum of 2 years in sales/marketing and major account management; 
•    3-5 years in consumer goods industry; 
•    Minimum of 2 years in sales/marketing and major account management; 
•    Experience in developing successful annual business plans and price/package for retail customers; and 
•    Strong analytical, verbal and written communications skills are a must. 
•    Previous progressive responsibility with account management at a consumer goods organization
•    Complex selling knowledge with proven ability to create and sell-in customer specifid promotional programs and key initiatives
•    Proven ability to manage needs and concerns of multiple stakeholders across various business systems.
•    Proficient experience with computer application such as SAP, Excel, Powerpoint etc. 


All offers of employment at Coca-Cola Canada Bottling Limited (“Coke Canada Bottling”) are conditional upon a successful background clearance obtained through our contracted third-party vendor. The standard clearance requirements depend on the position and may include some or all of the following: criminal clearance, employment verification, education verification and drivers abstract review. Please advise the Talent Acquisition team if you have any questions or concerns in regards to this once you are contacted for further consideration.

Coke Canada Bottling is committed to creating a diverse and inclusive workforce with several programs, policies and resources in place to support our people. For individuals requiring accommodations or support throughout the recruitment process please contact our Talent Acquisition Services team by calling 1-844-383-2653 or email

For more information about Coke Canada Bottling, please visit