Sr. Digital Manager

About ABARTA

ABARTA Coca-Cola Beverages is a family-owned company committed to being a visible, engaged partner to the customers and communities we serve. We value diversity and individuality and when you thrive, we thrive. ABARTA offers the perks of a large corporation with the personalized touch of a smaller company. We are a workplace that encourages sharing ideas in a supportive environment, growing professionally, maintaining a healthy work/life balance, and interacting with all levels of the organization. We would love for you to become a part of our family to help make our vision of Quenching the Thirst of Our Neighbors a reality!

Summary

This position manages all business aspects of the approach, capabilities and execution of our digital platforms.  This role is responsible for supporting the definition of our digital strategy and aligning with sales leadership and respective stakeholders to ensure we execute and deliver a successful end-to-end customer experience.  The candidate will coordinate our requirements with shared services partners across functions such as analytics, marketing and contact center to ensure our platform solutions and products continue to meet the needs of our customers.  The candidate will collaborate with sales and commercial leadership to define and execute implementation opportunities of our B2B platform across the organization and other digital solutions to fully leverage the channel for ordering, support, service and payments capabilities so we can better optimize our go to market strategy.  Our digital focus is centered around building a personalized customer experience in order to achieve platform growth, customer retention, and increased gross profit and volume.

Responsibilities

• Responsible for strategy development and execution to bridge the gap for a seamless transition from a physical to digital customer experience.
• Identify and quantify business growth opportunities (channels, outlets & revenue) at an enterprise level based on customer research, analytics and key KPIs. 
• Responsible for capability enhancements on the myCoke platform through cross-functional collaboration with shared services and IT teams to ensure that the digital commerce platform meets both customer and business needs. 
• Partner with our commercial and IT teams, NAOU and our shared services partners to ensure cross functional collaboration, alignment and communication across supporting teams.
• Bottler business lead for the analytics workstream to drive data needs in order to analyze  platform and campaign performance data to report results, insights, and recommended actions to improve both customer and business experiences.
• Bottler business lead for the marketing workstream to define and share marketing calendars and give direction on banners, campaigns, promotional programs and storefront management capabilities to fully optimize our digital presence.
• Stay up to date on marketing trends and technologies and recommend innovative marketing strategies that can help us reach our target audience.
• Collaborate with shared services teams to ensure that campaign messaging through storefront, email, SMS, etc… is consistent and aligned with product positioning and brand messaging.
• Support Sales, Commercial, Supply Chain, Planning, and Customer Care through collaboration, testing and training of new platform capabilities and enhancements.

Qualifications

• EDUCATION:  High School diploma or GED required. Bachelor’s degree preferred.
• EXPERIENCE:  5+ years of experience in digital strategy
  • Strong understanding of digital marketing principles.
  • Relationship management and an ability to communicate with all relevant stakeholders, leaders, customers, and associates.
  • Performance analysis skills to interpret web data such as load times, conversion rates, site visits, and bounce rates.
  • Knowledge of best practices and trends in digital channels for sales and customer feedback.
  • Proficiency in Microsoft Office suite of products.

Additional Information

ABARTA Coca-Cola Beverages, LLC applicants must submit to a background verification process prior to commencing employment with the company. Employment with ABARTA Coca-Cola Beverages, LLC is contingent on a pre-employment background check which may include drug screening, driving records (including minor moving violations) and will be evaluated according to ABARTA Coca-Cola Beverages, LLC guidelines to determine eligibility for this position. ABARTA Coca-Cola Beverages, LLC is an Equal Opportunity Employer Minorites/Women/Veterans/Disable/Sexual Orientation/Gender Identity.